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We’re ExperienceLab,
a UX agency in London



Earlier this week ExperienceLab were invited to the House of Lords for a luncheon with special guest speaker, Jason Chen, CEO of Acer. The inspiring talk traced Acer’s 40 year stronghold in technology from semiconductor chips to smartphones, wearables and their cloud based solution for a connected ecosystem, Acer Open Platform.

Chen spoke of Acer’s endeavour to foster businesses, across all industries, while creating solutions for users to have seamless experiences within a new ‘Internet of Things’. It is set to open up a world of possibilities in connectivity and significantly accelerate the applications and services market; an area Acer is keen to work closely with and support.

As part of an initiative to facilitate the development of relations between businesses in East Asia and the UK, the luncheon also offered ExperienceLab a fantastic opportunity to meet representatives from various tech companies and tech related government initiatives. We look forward to future opportunities in the New Year to engage in more tech discussions and events, and expand our ties within the industry.


Image credit: Photo/Chan Tzu-hsien

Most tweeted selfie ever. Image by ifindkarma. Used under the creative commons licence.

Selfies have been gaining a lot of press in the past year. Whether it’s about the most tweeted selfie ever, the recent influx of the ‘Selfie Stick’ (see Simi’s previous post on the subject), or the plethora of selfies that probably litter your facebook feed. Now there is a new way to look at selfies. With the ability to take high resolution images with your smart phone, a range of opportunities have been identified by researchers looking for new ways of providing healthcare. For example, a team of Australian medical students recently developed an app that’s capable of telling you if you have anemia. The potential use for the selfie is taking off in other areas too, including fashion and air travel.

Worried about a mole? A recent study showed that dermatologists were able to make an accurate diagnosis of skin conditions based on images taken by a smartphone. So in the future you might not need a trip to the specialist, just send a selfie of the offending spot.

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Driver Simulator Corner View

Car Simulator Front View

Automotive UX

In collaboration with Kingston University, I carried out a comprehensive review into Automotive UX that concluded with a mock-up trial test session of an in-car app. My colleague Richard and I assembled ExperienceLab’s first ever desk-based car simulator including a steering wheel controller, virtual road and infotainment system; I re-created sections of Spotify’s in-car app to run on our own iPad prototype of the Volvo’s Sensus Connect infotainment system. Read more…


EGX 2014, the UK’s biggest games show kicked off on the 25th of September at Earl Court’s in London. I attended the event on Sunday where I got hands-on with some of the hottest upcoming games.

The moment I entered the main hall, I felt an overwhelming joy seeing the plethora of stands showcasing exciting new games, cosplayers walking around and lots of gaming merchandise. Needless to say, I wanted to play everything, although of course there was not enough time. Huge lines were around the most popular games such as the Elite: Dangerous, Alien Isolation, The Evil Within, Far Cry 4 etc.

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I’ve just returned from annual leave, and something I can’t keep to myself is a cringe-worthy (and slightly creepy) sight I saw all along the Croatian coastline: tourists with Selfie Sticks.

If you haven’t seen or heard of the Selfie Stick, think of it as a pole to attach your camera or smartphone to, sometimes with a button near the handle. This allows you to pose for a photo of yourself from afar. This new phenomena is booming abroad, and was recently spotted closer to home at a football game by the Guardian’s Daniel Taylor who tweeted:

Selfies have attracted criticism from some (including the Selfie Police), mainly on grounds of vanity, but also the vague feeling that selfie-takers are missing out on the moment itself by concentrating so hard on documenting themselves at that time and place. That’s a thought that came to mind when I watched someone swim to the middle of Krka National Park waterfall with a selfie stick in hand, and pose for countless shots. But on the other hand, sharing that moment with friends and family at home, and looking back on it on the many weeks of the year when she’s not on holiday, isn’t such a bad intention.

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Radial-G, at the starting point.

Finally! Thanks to Dean Gifford from Preliminal Games I had the chance to play around with several demos and games on the Oculus Rift Dev Kit 2.

My Rift experience started with Quake, an all time classic first person shooter released by ID Software in 1996. As soon as I put my headset on I felt like I went back in time! An element I particularly liked was the stereoscopic 3D gun that was in front of you, I could even put a finger on a trigger position. I had lots of fun playing around in the game – although the keyboard and mouse movement made me a bit nauseous.

Next on the list was the official Oculus Rift Dev Kit 2 demo which presented you with a virtual office environment. The demo displayed a neat new feature of position head-tracking. You could move in whatever direction you wanted and this changed your position. You could even bend over to examine the potted plants from multiple angles. In one instance I found myself trying to lift a pen from the desk but without success. This reminded me of the eminent need for an intuitive interaction with the virtual environment.

The third demo put me into the legendary Millenium Falcon from Star Wars. The navigation was smooth but unfortunately there was too much chromatic aberration and that spoiled the whole experience. Chromatic aberration is the effect produced by the refraction of different wavelengths of light through slightly different angles, resulting in a failure to focus. Let’s hope that this issue is going to be addressed in the near future by Oculus VR and Unity, the game engine that many developers use to make games.

Chromatic Aberration

Example of Chromatic aberration 

On the other hand Proton Pulse Rift gave me an amazing arcade gaming experience. The game resembles a 3D space-themed Arkanoid where you control the paddle by simply looking in the direction you want to move. It was a true hands-free immersive experience.

Proton Pulse gameplay in action!

The game that really exceeded my expectations and truly tested my reflexes and twitch skills was Radial-G. Radial-G introduced the user to a unique radial circuit space race where at the same time you had to avoid multiple obstacles. Although I really enjoyed the game I found myself at times quite distracted from the fast movement and highly visual environment. It was an awesome experience where the low persistence of the device, which eliminated the motion blur and judder, made the real difference.

In general the image quality of the Oculus Rift was much more superior to my Nexus 4 used with the Google Cardboard, although I could still observe the pixels in front of me in some cases. Orientation and position tracking were both seamless, although with the position tracking you had to be careful not to stand out of the tracking device’s field. Dean had worked out a simple solution to have a mat at the tracking area of play. An additional major limitation I observed was that the headset is not portable and the cable restricted your movement. Lastly, it was quite interesting that even though I played around only a couple of hours my perception of the real world had already been affected. The minute I got the Oculus Rift out of my head I was more observant of the distance and depth of objects and their shadows.

Future research could definitely be around how to control the environment, as the keyboard and mouse controls are not suitable. Finally, there is a need for a multimodal interaction inside the virtual environment. Oculus has made the first step providing an immersive visual world. Hopefully future development will bring forward the best of Virtual Reality.


Playing with Google Cardboard at the office

Whilst I was trying to find an immediate alternative to the long-awaited Oculus Rift, a project from Google caught my attention. Google Cardboard is a Virtual Reality headset that was created by a Google employee under a company initiative which gives all employees the flexibility to spend 20% of their time on their own projects. The Google Cardboard kit was given freely to attendees of the Google I/O 2014, the annual conference about the Android ecosystem.

I decided to go through the Google Cardboard DIY (Do It Yourself) design. The DIY kit was easy to make with cardboard (even from yesterday’s pizza box) as all the instructions can be found on the Google official website. As I was putting everything together, my colleagues were eager to find out what I was trying to make with all the pieces. The truth is that I did not have great expectations but it turned out that it was a truly amazing experience!

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If like me, you are late to pick up on the story of a hitch-hiking robot who made its way across Canada, here’s a quick rundown of one innocent robots triumphant journey against the face of adversity. Hitchbot was conceived in the minds of two Canadian professors David smith and Dr. Frauke Zeller who gave one robot a dream. Hitchbot, like most robots, has a limited set of skills: the ability to converse, take photos, tweet locations and make facial expressions with a cheeky LED face. The problem is this robot has one minor drawback, the ability to move. Using only a foam hitch-hiking thumb and a variety of inter-personal skills, this robot had to make a journey from one-side of Canada to the other and experience human interaction along the way.

To find out more about hitchbot’s journey check out the website, twitter feed and global coverage it made.



The Oculus Rift in action!

The Oculus Rift in action!

When I was little, still playing with my Lego, I remember hearing lots of exciting stories about Virtual Reality gaming devices in arcades. Young people were wearing a huge helmet that immersed them into a low resolution but exciting gaming world. I was trying to imagine the different world that existed inside. Finally, the moment I can experience Virtual Reality has arrived! Virtual Reality is revived after the 90s with the help of the Oculus Rift!

The Oculus Rift is a Virtual Reality head-mounted display created by Oculus VR. Palmer Luckey, the founder of Oculus VR went from just an idea to the creation of the first widely available Developer kit. Oculus VR was initially supported by a Kickstarter campaign that received huge support. On March 2014, Facebook acquired Oculus VR for 2 billion dollars, anticipating Oculus Rift to be the next interface revolution. The device is targeted to everyone thanks to its reasonable price (the developer’s version costs about £200). The technology has finally matured and the question at this moment is how developers and the computing industry are going to support the device. Transparency Market Research predicted that Virtual Reality gaming is going to reach a value of more than 5.8 billion globally by 2019.

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Kicking off my research into car technology and driver interfaces. The project will explore the current market of in-car technology and analyse the implications of this platform on UX methods and practice.


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