Methods Archives - ExperienceLab

Category: Methods

How to apply 6 principles of journalism to UX research and consulting

I’m Katie Sola, a senior UX researcher and consultant here at ExperienceLab. In this post, I’ll take you through six principles of journalism that I

How to use eye-tracking to uncover what consumers really do on your website – and why

For marketers undertaking customer research, whether an interviewee’s responses are truly genuine or not is always a nagging concern. The answer could be in the

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