What is quantitative research?
What is quantitative research? We read and interpret quantitative data every day whether you read a percentage, the weight of something, or the temperature on the weather forecast. If done correctly, it helps us to answer questions like; how many, how much and how often. At ExperienceLab we support our clients to understand the meaning behind […]
The art of mixed methods
Mixed methods research is an art, and the quality of the final piece is very much dependent on the skill of the researcher to understand all the different processes in play, how they relate to one another, and what the outcome might look like. If you allow me some creative literary license, the art metaphor […]
