The value of customer research is clear – but how do you ensure that the insights it produces are actionable?
Communicating effectively with time-poor stakeholders is key, but it can be difficult to achieve with lengthy, text-based executive summaries that are long on detail and short on actions.
At ExperienceLab we provide fully bespoke visualisations that use pictures to tell the story of what your customers want from your services. These express the key findings from the expert-led, in-person research sessions that we conduct beforehand with the customers themselves.
Two examples can be found below – tap them for full detail.
If you’re reading this, you’ve received an email from me, Paul Martin. Please do get in touch with me to discuss how ExperienceLab might be able to help you find, visualise and action the features your customers want in your service.