Our thinking

Here we share our expert insights on the latest news, trends and stories.

Our thinking

Here we share our expert insights on the latest news, trends and stories.
Show allCareersEventsExplanationLife At ExperienceLabMethodsOpinion

Designing for everyone: Gender parity in UX

How gender parity is improving UX In a digital age, user experience...

Read More >

What is quantitative research?

What is quantitative research? We read and interpret quantitative data every day...

Read More >

Finding your pot of gold: Harnessing the power of colour to drive conversions

FINDING YOUR POT OF GOLD:   Harnessing ‘colour power’ in UX to drive...

Read More >

ChatGPT: Friend or foe of CX in big business?

Dubbed “the best AI chatbot ever released” by the New York Times,...

Read More >
Consumer Duty

Consumer Duty: ensuring CX is at the heart of your strategy.

A new report released by ExperienceLab looks at how Consumer Duty will...

Read More >
Ocean waste

Sustainability in Design: Why should we view ‘waste’ as a secondary resource? How can we mirror circular thinking into design thinking? 

At least 14 million tons of plastic end up in the ocean...

Read More >
UX challenges

Spotlight on: The UX challenges of legacy versus challenger banks – quick wins and traps to avoid. 

To understand the UX challenges facing legacy and challenger banks lets first...

Read More >
Good UX builds trust

Trust: A cornerstone of good UX.

According to a 2022 survey of US social media users, there is...

Read More >
Digital UX

Digital UX: putting your customers first.

App and website users across the globe are failed by a poor...

Read More >
Continuous improvement

Sustainability in design: Systems thinking drives sustainable problem solving.

In this article I’m going to unpick why developing a systems thinking...

Read More >

Sustainability in design: How to take a true sustainable mindset in your design process

There is a well quoted statistic from the European Commission that over...

Read More >
Service Designers at work

Delving deeper into UX: Turning insights into something meaningful

Delving deeper into UX: in a world of UX where the customer...

Read More >

Life at ExperienceLab​

Get to know us! We share stories and events from the ExperienceLab team, including team member profiles and our teams latest thinking.

Insights & Ideas

You'll find Articles and Blogs sharing the latest insights and findings from our work. Find customer, sector, method and technology insights.

Opinion & Commentary

News and views on the latest trends and stories. Our team share their thinking and invite your opinion.