What is customer lifespan mapping? Customer lifespan mapping is an extension of customer journey mapping.…
JoeFebruary 14, 2018
“Customer-centric” has been a buzzword in financial services for decades. The reality is that it…
JoeSeptember 20, 2017
In July of this year, Apple discontinued the iPod Shuffle and Nano, marking the end…
JoeSeptember 8, 2017
For marketers undertaking customer research, whether an interviewee’s responses are truly genuine or not is…
JoeJuly 25, 2017
As the election looms the perennial debate emerges around persuading 18 to 35-year-olds to vote…
JoeJune 2, 2017
This is a broad and stimulating research role that requires much more than just doing…
JoeMay 30, 2017
