ExperienceLab Middle East

The ExperienceLab Dubai office is scheduled to be operational from January 2020.

“Opening our Dubai office is an exciting development for ExperienceLab. We are certain that our experience in user research, designing award winning services and optimising customer experiences will have a huge audience in the Middle East and beyond.”

Gavin Sambles, Managing Director

Providing the same high quality customer led research and design services as our London office the new operation will enhance our capacity to provide outstanding International reach.

With our parent company Serco already employing circa 4,500 people in the region we have re-assuring levels of local knowledge. This will prove invaluable to the high calibre launch team from the UK that will be on the ground from day one.

Our launch capability will be quickly augmented with local talent to ensure we  have the capacity to meet our anticipated growth.

The exciting, new operation is also undoubtedly good news for our UK customers as it strengthens our capability to service their international needs whilst expanding the team we can all upon to support their needs going forward.

More news about the new operation will follow shortly but if you have any immediate questions please contact

Gavin Sambles

[email protected].com

Paul Martin

[email protected]


years of experience – One of the oldest in UX


Countries delivered design research


clients across public and private sector


individuals – small but perfectly formed


state of the art research studios