ExperienceLab Middle East

Our Dubai-based full-service offering for the Middle East and beyond

The first end-to-end integrated research, design and delivery offering in the region

Providing the same high quality customer led research and design services as our London office, our Dubai-based team and lab enhances our capacity to provide outstanding international reach.

ExperienceLab Middle East offers a full-service approach, featuring a state-of-the-art lab for customer research and co-creation in the heart of Dubai.

Our parent company Serco already employs circa 4,500 people in the region, ensuring the ExperienceLab Middle East team can benefit from deep local knowledge – knowledge which is already being brought to bear for clients such as Dubai Airports.

For our UK customers, our Middle East base signals a significantly strengthening of our capability to service their international needs, while also expanding the breadth and depth of the team that they can call upon.