ExperienceLab Middle East

Our Dubai-based full-service offering for the Middle East and beyond

The first end-to-end integrated research, design and delivery offering in the region

Providing the same high quality customer led research and design services as our London office, our Dubai-based team and lab enhances our capacity to provide outstanding international reach.

ExperienceLab Middle East offers a full-service approach, featuring a state-of-the-art lab for customer research and co-creation in the heart of Dubai.

Our parent company Serco already employs circa 4,500 people in the region, ensuring the ExperienceLab Middle East team can benefit from deep local knowledge – knowledge which is already being brought to bear for clients such as Dubai Airports.

For our UK customers, our Middle East base signals a significantly strengthening of our capability to service their international needs, while also expanding the breadth and depth of the team that they can call upon.

To find out more about ExperienceLab Middle East, please contact:

Kristine Pitts

Kristine Pitts

Director – ExperienceLab Middle East


years of experience – One of the oldest in UX


Countries delivered design research


clients across public and private sector


individuals – small but perfectly formed


state of the art research studios