Meet our team

Our highly skilled team of researchers and designers are committed to delivering great outcomes through working with service users.

Managing Director

Vickie Lockett

As the Managing Director of ExperienceLab, Vickie drives operational strategy and supports the wider team to ensure our work is to the highest standards.

With a background in complex systems engineering and management consulting, Vickie is a proactive leader of large-scale programmes with a strong track record of driving innovative, people led solutions to solve problems across a wide range of industry sectors. As Managing Director for ExperienceLab, she leads the vision and strategy, while also staying hands on ensuring a high-quality output from the business.
Katie Sola
Senior Consultant

Katie Sola

Katie Sola is passionate about qualitative research and storytelling. Her expertise spans public and private sectors, with a particular focus on ethnography and understanding how products and services fit into people’s lives.

Katie Sola is passionate about qualitative research and storytelling. Her expertise spans public and private sectors, with a particular focus on ethnography and understanding how products and services fit into people’s lives.

She began her career as a journalist at the Huffington Post and Forbes, before switching to consulting at boutique Danish firm ReD Associates followed by building a research practice from the ground up at fintech startup Generation Home. Notable projects at ExperienceLab include building a value proposition for a new NHS service and developing a holistic picture of how COVID changed people’s public transport needs across Europe.

Laura Wilkinson
Director - ExperienceLab Asia Pacific

Laura Wilkinson

Laura heads up ExperienceLab for the Asia Pacific. Laura has a wealth of experience leading complex and transformational government design projects, working both within Government and consultancies.

Laura heads up ExperienceLab for the Asia Pacific. Laura has a wealth of experience leading complex and transformational government design projects, working both within Government and consultancies. She brings her knowledge of the public sector, design expertise and leadership skills to tackle complex problems and deliver outcomes.
Andy Marsh
Senior Consultant

Andy Marsh

Andy is an experienced service designer, with a background in the public sector, using Human Centred Design and Systems Thinking methodologies to drive transformation.

Andy is an experienced service designer, with a background in the public sector, using Human Centred Design and Systems Thinking methodologies to drive transformation. He’s worked across a range of services, including Benefits, Housing and contact centres, as well as applying these approaches to projects in sub-Saharan Africa and operational management during Covid response work.

Andy is keen on adding data insights to the tools of service design, and in unpacking the assumptions behind system designs. Outside work he’s often found running, swimming, or still trying to win the local pub quiz.

Jonathan Yeates
Head of Design

Jonathan Yeates

Jonathan is senior public services designer who has worked extensively with a range of government departments, not-for-profits and public bodies on award-winning transformation projects.

Jonathan is senior public services designer who has worked extensively with a range of government departments, not-for-profits and public bodies on award-winning transformation projects. Jonathan is passionate about social impact and has won two Good Design Australia Awards for social innovation. As Head of Design, Jonathan leads a team of designers that are able to transform services, develop innovative digital concepts and define new business strategies.

Jonathan is comfortable leading projects across the entire design process; from strategy, research and design; to implementation, product management and capability building. Jonathan is an experienced facilitator, professional coach and leads regular human-centred design training courses with Experience Lab, RMITOnline and General Assembly.

In his spare time Jonathan is a competitive club runner and cyclist. He is also passionate about art history and graphic design and has recently formed a strange niche designing beer labels.

Will Marshall
Service Design Lead

Will Marshall

Will brings extensive experience of driving innovation and service design projects, as well as building high-performing design teams.

Will brings extensive experience of driving innovation and service design projects, as well as building high-performing design teams. He is obsessed with combining curiosity and creativity with commercial rigour and by approaching every project with an experimental mindset to ensure designs are desirable, viable and feasible.

Will's experience of applying design thinking and Lean Startup to accelerate change has delivered significant value across utilities, finance, engineering and the creative industries.

JOIN OUR TEAM

We are always seeking out highly skilled researchers, designers and consultants that are excited by delivering positive impact for clients.

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Our latest thinking

Welcome post-its from the EL team
Life At ExperienceLab

What’s it like working at ExperienceLab? – My first 2 months at EL

I’m Constance Ip, a UX Researcher and Consultant at ExperienceLab. It’s been two months since…
Methods

How to apply 6 principles of journalism to UX research and consulting

I’m Katie Sola, a senior UX researcher and consultant here at ExperienceLab. In this post,…
Opinion

Here’s how (and why) we’re using customer research techniques to understand the impact of Covid-19

How we work, learn, shop, socialise and live changed almost overnight this year. As researchers,…

Lets talk about your objectives

Whether you have a full defined brief, or have a challenge, and would like some input on how to approach it, our experts are here to listen and support.