Meet our team

Our highly skilled team of researchers and designers are committed to delivering great outcomes through working with service users.

Managing Director

Vickie Lockett

As the Managing Director of ExperienceLab, Vickie drives operational strategy and supports the wider team to ensure our work is to the highest standards.

With a background in complex systems engineering and management consulting, Vickie is a proactive leader of large-scale programmes with a strong track record of driving innovative, people led solutions to solve problems across a wide range of industry sectors. As Managing Director for ExperienceLab, she leads the vision and strategy, while also staying hands on ensuring a high-quality output from the business.
Principal Research Consultant

Jason Cadogan

Jason is an experienced researcher with a history of leading multi-disciplinary teams in user experience and service design. As Head of People, Jason supports Emily in ensuring our team have the strongest expertise aligned to our required capabilities.

Jason is an experienced researcher with a history of leading multi-disciplinary teams in user experience and service design. Jason helps organisations deliver customer focused experiences through a collaborative, human-centred approach which marries business goals and user needs.
Business Development Director

Joel Spence

Joel leads the growth of ExperienceLab, working in partnership with clients to understand their challenges and define programmes of research and design that help to drive iterative improvements, experience transformation and Innovation.

Joel has experience spans UX, Digital, Marketing Technology, Data and Transformation. Working with clients across many sectors to deliver new digital platforms and exciting future visions, he has a passion for Innovation, and thrives in creative sessions designing future platforms and models which leverage technology to drive advantage. His MBA from the University of Leeds specialised in Management Consulting and Innovation.
Principal Consultant

Rebecca Child

Rebecca is all about the people and is happiest when delivering projects that positively impact people’s lives. Rebecca focuses on delivering large Service Design and Consulting Engagements in partnership with our parent company Serco.

Rebecca is all about the people and is happiest when delivering projects that positively impact people’s lives. Rebecca focuses on delivering large Service Design and Consulting Engagements in partnership with our parent company Serco.
Principal Consultant

Emily Hudson

As Head of Practice, Emily heads up our mission to deliver world-class research. Driving quality, creativity and innovation of research methods, while also delivering complex client engagements.

Emily has 7 years experience working with both private and public sector clients. Her passion is in helping clients discover new perspectives on their product/services through user-centred research and identifying game-changing design opportunities. Emily’s experience in utilising co-design methods and techniques has helped shape the vision and solutions across transport, education, retail and financial service experiences.
Director - ExperienceLab Middle East

Kristine Pitts

Kristine heads up ExperienceLab Middle East, based in Dubai. An experienced design researcher with 15+ years of experience. Leading the Dubai team, Kristine supports Serco to deliver Customer Experience Transformation for national government.

Kristine is an experienced design researcher with 15+ years of experience of gathering rich insights based on peoples real life experiences to inform the design or redesign of services, digital experiences and products. Passionate about understanding people’s behaviours, needs, expectations and influences in order to design great experiences. She is also the Vice-President of the User Experience Professional Association (UXPA) UK.
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Our latest thinking

Welcome post-its from the EL team
Life At ExperienceLab

What’s it like working at ExperienceLab? – My first 2 months at EL

I’m Constance Ip, a UX Researcher and Consultant at ExperienceLab. It’s been two months since…
Methods

How to apply 6 principles of journalism to UX research and consulting

I’m Katie Sola, a senior UX researcher and consultant here at ExperienceLab. In this post,…
Opinion

Here’s how (and why) we’re using customer research techniques to understand the impact of Covid-19

How we work, learn, shop, socialise and live changed almost overnight this year. As researchers,…

Lets talk about your objectives

Whether you have a full defined brief, or have a challenge, and would like some input on how to approach it, our experts are here to listen and support.