Our highly skilled team of researchers and designers are committed to delivering great outcomes through working with service users

Leading to success

Our leadership team are committed to ensuring that ExperienceLab delivers success and exceeds our clients expectations. We do this by recruiting a talented team and putting them at the heart of our thinking, planning, design and delivery.


Gavin Sambles

Gavin leads the team and sets our direction but truthfully he is happiest with a whiteboard, a pen and a design challenge………oh, and an iPad (*other tablets are available)

  • Urban mobility
  • Tech
  • Gravity assisted snow based antics
  • Individuals without manners
  • Mushrooms
  • Misplaced, misused, techno-jargon buzz words
Head of Practice

Kristine Pitts

Kristine is an experienced design researcher with 15+ years of experience of gathering rich insights based on peoples real life experiences to inform the design or redesign of services, digital experiences and products. Passionate about understanding people’s behaviours, needs, expectations and influences in order to design great experiences. She is also the Vice-President of the User Experience Professional Association (UXPA) UK.

  • Scuba Diving
  • Audiobooks
  • Travel
  • People watching
User/customer experiences designed to serve the business rather than the user
Principal Consultant

Rebecca Child

Rebecca is all about the people and is happiest when delivering projects that positively impact people’s lives.

  • People!
  • Strategic holistic thinking
  • Problem-solving
  • Dartmoor
  • Snorkeling
  • Laziness
  • Heights
  • Hot tuna…cold tuna is fine 🙂
Head of Business Development

Paul Martin

Paul is a service designer with more years experience than he is willing to reveal (especially Financial Services). Passionate about challenging received wisdom he believes collaboration drives excellence.

  • Ideas
  • Sport
  • Walking the dog
  • Foods he cannot pronounce properly e.g. Quinoa