We have extensive experience of delivering remote testing and research projects.
We understand the technology required for different types of remote research, the required structure of discussions guides and session dynamics that are successful in delivering powerful distributed interaction learnings.
What’s more, we are far from newcomers to the field – we have already successfully delivered remote research in more than 20 countries and across 4 continents.
We offer research and remote testing in:
- Workshops and Focus Groups
- Journey Mapping
- Card Sorting
How remote research differs from in-person research
Whilst the planning and structure of remote research and testing has many of the elements associated with in-lab and face to face research the successful execution of such research requires a different set of people interaction skills.
Remote research is not an inferior substitute for face to face testing – but it does requires experience if it is to be successful.
The two disciplines are closely aligned but distinctly different and the results from both can be hugely valuable and insightful whist both can deliver reliable actionable recommendations.
The challenge of remote research – and how we meet it
The nature of remote interaction means that in inexperienced hands it can lose some of the intrinsic learning obtained through body language observation, has less of the important direct human contact and spontaneity and can mean it lacks the ability to explore the emotional responses that genuinely drives human behaviour.
We understand this and we have developed conversation guides and research constructs to avoid these pitfalls and ensure the project meets our client needs.