Katie Sola

Katie is passionate about qualitative research and storytelling. Her expertise spans public and private sectors, with a particular focus on ethnography and understanding how products and services fit into people’s lives. She began her career as a journalist at the Huffington Post and Forbes, before switching to consulting at boutique Danish firm ReD Associates followed by building a research practice from the ground up at fintech startup Generation Home. Notable projects at ExperienceLab include building a value proposition for a new NHS service and developing a holistic picture of how COVID changed people’s public transport needs across Europe.